The Dollar Stops at the Door

I just reviewed my notes from my September trip to the Charlottesville, Virginia area.  I was so looking forward to the "oooohs" and "aaaaahs" that so many others had said to experience.  I purchased about a case of wine on my journey, and what puzzles me is that there was only one winery that was memorable enough to visit again.  Remember I am a customer too.  I expected a smile, "hello" or "welcome" and most of the time I was greeted by no one.  We did get a little off the path and I have to tell you that Gadino Cellars, in Washington, VA and Marterella Winery in Warrenton were not on our planned trails.  We were so thankful that we stopped at both.  They both get A+ in customer service.  I definitely would go back to both.  Friendly folks behind the counter and greetings by the owners made my visit memorable.  


On our weekend trail were a total of 8 wineries.  Only one made the A+ list and that was Keswick. The customer service was the BEST I've ever received in the wine industry in Virginia.  Their wines were good and I felt comfortable in my surroundings.  That comfort is what tasting rooms should strive to achive.  


What customers want is the "oooh" and "aaaah" - that special nuance that distinguishes your tasting room from all the others.  Anyone can have tasting room with pictures of wine bottles on the venetian plaster walls.  Be creative - be unique - what is your other passion?  Your tasting room talks to your customers and says "this is YOU".